Why Artikrti?

Artikrti's Purpose

India’s art & craft traditions go down centuries- the talent passed on from one generation to another. A weave, a mix of colors, a design or a motif, a print, a piece of appliqué work- each is a labor of love for the artisan.

Artikrti’s [meaning 'artistic creations'] mission is to take the fascinating kaleidoscope that makes India and get the world outside to experience it. And add a stroke of beauty that’s different, to each woman’s life- your personal beauty and your home.

Good Karma

Your support of Artikrti is good karma for two reasons: a/ your purchase ensures that an Indian artisan's work gets recognized and she/he gets a fair value for her/his creativity. /b/ Artikrti supports key women's work groups in South India to help nurture and spread the talent, where the focus is in educating the women, because the woman is a family's fulcrum. Empower her and you empower her family and her next generation. 

Thank you for dropping by. In true Indian tradition, we hope your visit to Artikrti was a pleasurable one and we do hope to see you again in the future.

Do join us on Insta and Pinterest.

And if you want to know more, here is Artikrti's Story.