Have you seen the movie "Fiddler on the roof"? My favourite part in the movie is when Tevye, the Milkman, sings the song "Tradition", a fascinating account of his life, his times and the  Jewish culture he upholds. When we get to know people and their culture in that manner, you feel connected...you sort of feel you know him or her just shade more.....personally. 

We are curious people, as a race. And we love to know more about the diverse cultures from different parts of the world. And there is no better time than today, for us to reach out and touch each other virtually and share our lives. That's the reason why, we'd like to call this Artikrti Blog as The Culture Connect Blog. While Artikrti is an attempt to bring to you the splendours of India in the form of products that you can buy, at a more deeper level we'd like to invite you, to experience & touch India.

This Culture Connect Blog is like our patio- our hangout, to sit and chat. About India’s art, craft and couture. And beyond that, a temple for all things India. Things that make it such a fascinating draw for millions around the world.

Indians like to chat- it’s called “arattai” in Tamil and “adda” in Bengali. That unique pastime where we catch-up on everything in general and nothing in particular. We are pretty sure that the other 1650 listed Indian languages and dialects that make India must have a word for it.

Our ‘arattai’ here will have more soul- let’s exchange and explore- thoughts, ideas and objects d’ art that catch our fancy from India. This is as much your page as it is ours. World over, whether it is Mark Twain or Steve Jobs, Lady Diana or Julia Roberts, there have been and will be, those who are curious about India and have that yearning to discover, to know more. We’d like Artikrti’s Culture Connect Blog to become that India lover’s ‘go-to’ page for some quality soul time on India.

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